Recently I had my trip to Madurai for one of my colleagues marriage
Madurai is located almost 500 kms from chennai the city where i stay
Madurai has been a major settlement for two millennia and is one of the oldest continuously inhabited cities in India having recorded history from 3rd century BC.
Madurai is built around the Meenakshi Amman Temple, which acted as the geographic and ritual center of the ancient city of Madurai
So Madurai is a city of Cultural Heritage and Tradition as same as the people
On talking about History , i would like to equate this to Change of logo adopted by American Airlines
American Airlines has unveiled a new brand identity from Futurebrand, replacing the 1967 Massimo Vignelli classic with a 3D ‘flight symbol’ and plenty of the ITS VERY OWN HISTORY
Good use of negative space.. simple and memorable
The Designer of Vignelli who designed this quoted that
“Clients without [a] sense of history, could not understand the value of equity. When we designed the logo for Ford we decided to keep the original Ford oval, because it is part of our collective culture and history. We did the same with the CINZANO logo, and we will always do that when equity and history come together on a brand. However we are not conservative, on the contrary we design [a] new logo any time there is a need for it”
So History and tradition play a major role in influencing people
So as Madurai and its people highly influenced with culture and tradition Though the city is not completely developed
i found one new phenomena hitting the city
Its the word called “online “
The trend called “E commerce “ hitting all through the city.
People are not aware of it yet they are pulled buy its power and efficiency no matter what place what people.
Another fact I found was this E commerce has a big bucks in rural in coming years in spite of low literacy & awareness
So what really did happen ?
I went to a movie theater to watch a current sensational Hit .
Usually you get a black ticket form a guy in lungi or the one who stands near canteen suspicious (eyeing for his bird)
The movie was full packed & obviously I was looking out for this guy in lungi.
I could not spot a single guy .
I asked the Canteen guy for Black ticket Person
He pointed to a poster in which said
Immediately surfing though the website I found the website has indian alexa rank of 6,224 and is concentrating to provide onlinemovie ticket solution to many regions in Tamilnadu and few in Karnataka , Maharashtra , Gujarat , WestBengal and Kerala . and I was really amazed as most of people in Chennai are sused to only book my show and ticketsnew. End of show.
The next day I went to Madurai very own Meenakshi Temple
as usaual crowded packed with devotees. Loving the sculptures glancing through the art. I saw an heavy que of people to see a dharshan
By the same time a white man in Indian traditional dress passed away with a piece of paper of e dharshan ticket . So welcomeing the era of E dharshan http://www.maduraimeenakshi.org provides booking e -poojas
OH e commerce on International market is now on the phase of showing its top creativity
vend.ly turns your smartphone into a free mobile marketplace
The Vendly iPhone app lets you sell or ‘vend items; impulse buy from your friends (or strangers); and help others sell their items by ‘revending’ similar to retweeting their item on your profile so that all your friends/followers get to see it, too
Its can also be called a newbiee to ebay and twitter.
Though i am not much attracted to the website and apps, i would concider this concept to be ” SUPERUBER”
OK LETS COME BACK TO OUR MADURAI STORY
Amazed with transformation e commerce influenced on people’s day to day life. I was about to leave madurai and was hoping for any private busses to get me to Chennai as soon as possible. As waiting a short guy asked if weather I wanted his service , he was very a happy on me saying yes .My temp agent was trying to get any on of the private bus but all his tickets have been booked by passenger themselves in online
I saw this ferocious young man whose a day’s booze was grabbed by a person called “online”.after abusing the word online with all the tamil, Sanskrit &
Urudu sick words . He pledged himself to learn this new medium and sell ticket right from there
Then i found that This medium called
E commerce which is not just plucking a low level job like “black ticket wala, Tourist agent walas, man who guide a the temple
so it does not affect this people job but also influence them . it forces them with technology as mandatory and soon people will start loving it as they get adopted to it