Disney Pixar released its trailer Monster University , which marked a new trend in Movie Promotion Campaign

At the end of the trailer its promoting its websit MonstersUniversity.com/edu 

if you go to the site 

This is exactly like a real world university website,with

• Admissions (requires MAT SCORES)
• University History
• News & Events
• Maps & Directions
• Student Policies
• Alumni
• Academics
• Campus Life

• Faculty/Staff

  It also allows users to buy college swag, register for a student ID card

Through  ” Store” you could connect to Disney eCommerce store 

Campus life 

Students 

This marks trend in movie promotions 

we saw Dark Night real life promotions, now its turn of animation movies trailers into human interactive viral promotions