TEK PEEK

Native advertising ! Native advertising ! Native advertising ! Native advertising ! Native advertising ! 

Refers to estabishing something that aims to augment user experience by providing value through relevant content delivered in-stream

Confused !! me too, until

facebook, twiter, stumbleupon, tumblr  promote your content or deliver your ads according to users likes or follows or personal values 

Analyzing user and delivering Ads according to them is called native advertising